Web design for Lead-ology
Lead-ology Consulting specializes in consulting and coaching for nonprofits in Seattle. While they had been running their business successfully for years, their online presence did not reflect their expertise. Their original website was built using a basic drag-and-drop DIY platform—serving as a temporary placeholder but lacking the sophistication and strategic positioning needed to establish them as leaders in their field. When they approached Fingerprint Marketing, they were ready to elevate their brand, build credibility, and reach their target market through SEO.
The Task Ahead
This project required a full-scale, yet phased approach from the ground up, ensuring that every aspect—from strategy to execution—was carefully aligned. The main challenges included:
- Content-First Approach: Unlike a simple website refresh, this project needed a strong content strategy in place before design and development could begin.
- Multi-Disciplinary Collaboration: Our creative team had to work cohesively across strategy, copywriting, SEO, design, and development.
- E-Commerce Integration: A small online store needed to be incorporated into the site seamlessly.
- Lead Generation: A well-crafted lead magnet was essential to start building Lead-ology’s email list and increasing engagement.
- Future Scalability: The site had to be designed with future phases in mind, including support for an upcoming book and webinar series.
The Solution
Fingerprint Marketing took a strategic, phased approach to ensure a cohesive and high-impact digital presence for Lead-ology Consulting:
- Content Strategy & Copywriting: Our Storybrand Certified copywriters developed clear, compelling messaging that positioned Lead-ology as a trusted authority in nonprofit consulting and coaching.
- Lead Magnet Development: A valuable lead magnet was created, professionally designed, and seamlessly integrated into the site to encourage email list growth.
- SEO-Optimized Site Structure: The website was built with a well-defined user journey in mind, ensuring accessibility, engagement, and search engine visibility.
- Cohesive, Clean Aesthetic & Design: Every design element was aligned with the brand’s identity, audience expectations, and messaging, creating a polished and professional presence.
- Future-Proofing for Growth: Knowing that the business would expand with a book launch and webinar series, we built the site to easily accommodate future additions. Our technical team prepared for enhanced e-commerce functionality, while our content and design teams were briefed on phase two expansion plans.
Why They Loved Their New Website & Our Collaborative Approach
The team was thrilled with the final product and the collaborative process that brought their vision to life. They appreciated:
- The hands-on, task-driven, strategic approach that ensured every aspect of their business was thoughtfully represented online.
- A professional, polished website that gave them credibility and positioned them as leaders in nonprofit consulting.
- A well-integrated lead generation system that actively engages their audience and builds their business’s reach.
- Future-ready functionality, making it easy to scale their offerings and add new content as their business grows.
With their new digital presence, Lead-ology Consulting is now equipped to attract and serve more nonprofit organizations while setting the stage for future growth.