Contemporary Web Design For Washington State-Based Mind + Body Elite
Mind + Body Elite offers nutritional coaching and personal training to people of all ages and fitness levels in the Greater Eastside and beyond. Their customized, one-on-one health, fitness and nutrition programs offer a unique approach to individual health and fitness needs. Owner Mindy Garrett comes with years of experience and a rich education, founded upon her innate passion for empowering others to live their best lives.
The Problem
The old Mind + Body Elite website lacked modern sophistication and therefore fell behind the competition. While other similar businesses grew, Mind + Body Elite’s visitor conversion remained stagnant and their page did little to draw in new leads. Also, their service packages needed better organization in such a way that visitors could easily digest.
Mind + Body Elite’s website had not been taking advantage of video integration as a beneficial resource for potential members. While Mindy did have a blog up and running, it took people to a separate blog site pulling them away from the site.
The Solution
Fingerprint Marketing got to work creating a more dynamic online presence for their business. The new site would be aesthetically pleasing with fresh imagery, contemporary fonts and a higher level of content organization.
We worked with Mind + Body Elite to build a membership program for clients to receive weekly workout videos full of support and ongoing fitness guidance. The new site would also feature an updated opt-in for current and potential clients to schedule a consultation, providing higher conversion.
The Result
Mind + Body Elite now has a cutting-edge brand and virtual arena that better showcases their services. With their new and improved website, visitors get a strong feel for MBE’s desire to “inspire, promote, and support meaningful transformation”.
We are now working with Mind + Body Elite on website maintenance which means security, updates, backups, support, hosting, search engine optimization, and peace of mind.