Web design for Mutual Benefits, Insurance & Benefits Consulting, Seattle
Mutual Benefits is an Insurance & Benefits Consulting firm based in Seattle. Their aim is to help individuals and groups connect with Medical and Life coverage that fits in with their clients’ lifestyles and budgets.
When the team at Mutual Benefits contacted us, their current site wasn’t quite meeting their expectations to attract their ideal client, and it was looking a bit dated with confusing content flow and navigation. Our aim was to bring their services to life with an easier to use, more approachable design and modern color palette in line with their new brand guidelines.
Mutual Benefits wanted a more custom, responsive design with google-friendly content. The focus for their new website was to showcase their key products: Group and Individual health insurance. And to give it a new look and feel more in line with their revamped brand guidelines which evoke warmth, approachability and have a larger focus on “people” rather than “product”.
What made Mutual Benefits love their new website?
The FPM Creative team delivered a website that not only showcased a subject that can often be perceived as stiff, serious and corporate, as warm, easier-to-understand and approachable. We incorporated personal touches (such as connecting with the viewer via personalized bios), a fresh and bright palette, to-the-point copy that ‘cares’, and a clear navigation journey.