NetAcquire’s previous website fell into a common design mishap often made by older web sites: the more words on the page, the smaller the font. Fingerprint’s task was to dismantle vast amounts of copy and separate it into manageable, user-friendly (and visually captivating!) portions.
The end result is a win for both NetAcquire and the general public. Fingerprint designers combined the science of NetAcquire with artistic elements, creating a pleasing aesthetic throughout the site: straightforward fonts and candid photography cater to a scientific audience. Complicated products or terms are helpfully linked in fly-out tabs so as to not distract those who would find these terms confusing. Finally, potential clients view succinct copy on a background of neutral color framed by borders of technology or nature. The overall effect is utilitarian while yet artistic and intelligent.