GDUSA_Web_Awards_2012_resizedPrepare the Nest is a website for mommies-to-be that wanted—and needed—to portray a welcoming feel. They needed to create a feeling that the mommies were at home with friends—which is exactly what we did. Beyond that initial warm concept though, we had to commercialize the website by creating a natural flow that moved the mommies from homepage to sign-up to class attendance.


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