Web design for Sanna Carapellotti
Sanna Carapellotti’s work is as transformative as it is profound. Just as trauma can leave an indelible mark on our lives, so too can healing – a process that can unlock a remarkable sense of emotional freedom, lightness, and joy. Her clients often report enhanced connections with themselves and others, as well as a newfound capacity for love. To support this transformative journey, Sanna offers a range of services and products, from stress relief blueprints and health consults to genograms and guided audio collections. Her offerings are designed to complement and enhance the healing process, underscoring the belief that healing is an inside job.
As Sanna’s business and brand evolved, so did the need for a more intuitive, organized, and future-proof website that could effectively showcase her growing range of services and products. Fingerprint Marketing’s creative team was up for the challenge, ready to reimagine her online presence.
The Task Ahead
Sanna’s original website, created several years ago by Fingerprint Marketing, no longer reflected the full breadth of her refined service offerings and evolved brand identity. Her services had expanded, her approach had been fine-tuned, and her vision for the future had become clearer. What she needed was a website that mirrored this growth—a visually engaging, structured, and intuitive space where users could easily navigate her offerings and see how each service, product, and resource could support their healing journey.
The new site required:
- A clear navigation structure to categorize and present her broad range of services, products, and resources.
- Dedicated service and product pages with focused messaging and clear calls to action.
- An intuitive user experience that made it easy for potential clients to understand how Sanna’s offerings work together in a holistic approach to healing.
- A scalable framework to accommodate future growth and new service offerings.
To meet these goals, the Fingerprint Marketing team would need to revamp both the content and design, ensuring every page exuded clarity, beauty, and functionality.
The Solution
Addressing the multifaceted nature of Sanna’s offerings was no small task. Her services could sometimes be viewed as niche or unfamiliar to a general audience, so it was essential that the new website’s messaging and structure guided users through the offerings with ease.
Strategic Content Overhaul
- Storybrand Copy Development: Fingerprint Marketing brought in our Storybrand copywriter to work with Sanna. The focus was on clarifying her messaging, reshaping the flow of copy, and redefining calls to action on key pages. This collaboration ensured that each service, product, and resource had a clear and compelling narrative, helping users see the value and potential outcomes of each offering.
- Content Strategy: Instead of a one-size-fits-all approach, the site’s structure was redesigned to separate Sanna’s services, products, and resources into distinct, clearly labeled pages. This made it easier for visitors to find exactly what they’re looking for—whether it’s a one-on-one consultation, a guided audio collection, or a visual family map (genogram).
User-Friendly Navigation
- Redesigned Navigation Tree: The new site’s navigation tree was developed with user experience and search engine optimization (SEO) in mind. It’s more intuitive, making it simple for users to explore Sanna’s full range of offerings. Services were clearly defined, and sub-navigation made it easy to drill down into specific service or product details.
- Call-to-Action Enhancements: Strong calls to action were woven throughout the site, inviting users to book a consultation, explore a product, or access resources that support their healing journey.
Visual and Aesthetic Enhancements
- Design Upgrade: The visual facelift was just as crucial as the structural overhaul. The design team introduced a fresh, elevated look with a refined color palette inspired by Sanna’s existing marketing materials. New fonts, iconography, and strategic use of animations, hover effects, and color-blocking techniques breathed new life into the site. A mix of both audience-centric imagery and new photos of Sanna connect the user to the brand and to the content.
- Whitespace and Visual Flow: Space was intentionally used to provide breathing room, allowing users to absorb information without feeling overwhelmed. This approach not only improved the visual appeal of the site, but also contributed to a calm, centered user experience – aligning with Sanna’s brand ethos.
What made Sanna love her new website?
The new website exceeded expectations and provided Sanna with an online presence that finally felt like a true reflection of her brand, her services, and her mission. Here’s what made her love it:
- A Clear, Compelling Brand Presence: The website now embodies Sanna’s message of transformation and healing. Visitors can see and feel her brand’s essence from the moment they land on the homepage.
- User-Centered Experience: By simplifying the navigation and ensuring that every product and service had its own dedicated page, visitors now have a seamless experience exploring Sanna’s offerings. They can easily understand how services like the Genogram or Stress Relief Blueprint fit into their healing journey.
- Future-Proof Design: As Sanna’s business grows, so will her website. The framework was intentionally designed to support future expansion, whether she’s adding new services, products, or downloadable resources.
- A Collaborative Process: Sanna’s active participation in the process was key to the project’s success. Her clear feedback, openness to suggestions, and trust in Fingerprint Marketing’s expertise created a collaborative environment where creativity and strategy thrived.
The final website exceeded my expectations. It is beautiful, and I feel good when I refer someone to review my services. I highly recommend Fingerprint Marketing services to anyone seeking a skilled web developer and copywriter and supportive IT staff… I also want to call out the IT staff, who have been very helpful and prompt in responding to my requests for minor copy corrections or IT support over the years. Thank you!!!