Web Design for Seattle Surface Cleaners

Seattle Surface Cleaners (SSC) has been a vital force in keeping Seattle’s business community clean and welcoming. As a company founded to solve a problem that had no existing solution, SSC’s mission is deeply rooted in community support and service. Since 2017, SSC has provided comprehensive exterior cleaning services for local businesses, tackling issues like graffiti, debris, and human waste – challenges that many Seattle business owners face daily.

Unlike traditional cleaning companies, SSC’s approach emphasizes personal relationships with clients. When businesses call SSC, they’re met with real people who genuinely care about the community’s well-being. This ethos of neighborly care, coupled with industry expertise, has made SSC a trusted partner for businesses across King County. Fingerprint Marketing was proud to partner with SSC to develop a refreshed brand and website that reflects their pioneering spirit and authentic community focus.

The Task Ahead

When SSC first launched, it operated as a small, niche service provider. But as demand grew and competitors entered the market, the team recognized the need for a brand evolution. The original website and branding no longer reflected the company’s stature or ambitions. With a desire to stand out as pioneers in urban exterior cleaning, SSC aimed to reposition its brand and online presence.

The main challenges were:

  • Elevating Brand Positioning: Position SSC as a leader and pioneer in Seattle’s exterior cleaning industry.
  • Competing in a Crowded Market: Differentiate SSC from other local cleaning businesses with similar service offerings.
  • Creating a Scalable Platform: Build a website and brand that could support future growth and expansion of service offerings.
  • Highlighting Community-Centric Values: Showcase SSC’s local roots, community-focused ethos, and authentic approach.

To achieve these goals, the project required a brand refresh, a strategic content overhaul, and a website redesign to ensure SSC’s online presence reflected its leadership role in the market.

The Solution

SSC

The solution for SSC’s growth and brand evolution was multi-faceted, requiring both technical and creative approaches to achieve the desired impact.

Storybrand Strategy and Content Development

  • Clarifying the Brand’s Message: Our Storybrand copywriter worked closely with the SSC team to define their core messaging and value propositions. This included identifying key differentiators, clearly articulating service offerings, and crafting compelling calls to action that aligned with SSC’s mission.
  • Customer-Centric Content: The copy for the site was developed to clearly communicate the specific problems SSC solves for its customers. Each service page was reimagined to speak directly to the customer’s pain points, while also demonstrating SSC’s experience, trustworthiness, and effectiveness.

SEO and Online Presence Optimization

  • SEO-Driven Site Structure: A new, user-friendly navigation structure was designed to support both user experience (UX) and search engine optimization (SEO). Each service was given its own dedicated page, allowing for more specific targeting and higher search visibility.
  • Content Strategy: By creating SEO-optimized landing pages for each of SSC’s core services, the business now has a stronger presence in local search results, making it easier for potential clients to find them.

Website Design and User Experience (UX) Enhancements

  • Brand Refresh and Visual Identity: The visual design received a light overhaul. A refreshed color palette was introduced to reflect the brand’s bold, community-driven spirit, with an urban Seattle flavor. Iconography, typography, and the strategic use of whitespace gave the site a clean, minimalistic, and professional aesthetic.
  • Use of Real Images: Authenticity was a core value for SSC, so the team chose to use images of actual employees at work instead of generic stock photography. This choice created trust, underscored SSC’s community focus, and made a strong visual impact.
  • Interactive Elements: Subtle hover effects, animations, and clear call-to-action buttons were integrated throughout the site. These design elements guided users’ attention and encouraged action, such as booking a consultation or learning more about SSC’s services.

Future-Proof Design and Scalability

  • Expandable Framework: The site’s structure was built to support future growth. As SSC’s service offerings expand, the website can easily accommodate new content, services, and calls to action without needing a full redesign.
  • Flexibility: The website was built to be streamlined and with flexibility in mind, ensuring SSC’s brand can continue to evolve alongside its growth as a leader in urban cleaning.

 

What made Seattle Surface Cleaners love their new website?

The launch of SSC’s new website marked a turning point for the business. The fresh design, elevated brand, and user-friendly experience gave SSC the tools to stand out in a crowded market and maintain its position as a community-focused industry leader.

Here’s what SSC loved most about their new website:

  • An Elevated Brand Presence: The new website finally reflects SSC’s role as a pioneer in urban exterior cleaning. The clean, modern design and authentic imagery build trust with visitors and communicate professionalism at every turn.
  • An Online Presence to Be Proud Of: SSC’s leadership team felt proud to direct prospective clients to their website. It’s now a powerful marketing tool that reflects the caliber of work they deliver.
  • A Collaborative and Transparent Process: SSC’s team enjoyed working with our creative team every step of the way. Our collaborative approach ensured that every design choice, content update, and strategic decision was made with SSC’s goals in mind.

The end result is a website that positions SSC as the leader in Seattle’s urban exterior cleaning industry. It’s an online presence that drives business growth, supports future expansion, and reflects the brand’s authentic, community-focused values.

 

“We came to you with a unique challenge: How does a Seattle-based company offer services for an industry that still needs to be created?

 

For lack of a better term, I called it urban landscaping, which is defined as providing curb appeal for businesses regularly plagued by vandalism, graffiti, litter, and all the gross things that businesses should not have to deal with every day.

 

Your team has come through and is continuing to do so. Nix created my new logo from scratch, maturing my brand and building the cleanest, most sensible website possible. Christy, whom I refer to as “the journalist,” has rebranded my company from the bottom up, giving us the messaging we imagined but could not quite capture in real life. Lastly, Geoffrey is an indispensable guide, steering us through the ever-changing world of SEO and Google algorithms. Everyone needs a Geoffrey at the helm.”

 

– James Hebel, President. Seattle Surface Cleaners