Crisp, Clean, Web Design & Branding for Seattle Neighborhood Experts, Vicinage Real Estate Group
How do you position a brand as an expert in their field? Content simply isn’t enough, otherwise, every person on Facebook would be considered an expert. At Fingerprint Marketing, we believe that there has to be a sweet spot between professional design and valuable content, a meeting point where design supports content, and content drives conversion.
On Vicinage Group’s site, we push the primary call to action towards downloading Laura’s guide to the top 10 Seattle Neighborhoods– if that were exclusively the focus of each page, there’s little doubt that it wouldn’t convert. However, with valuable, detailed content, we are able to retain the user, educate them, give them something of value, and promise that in turn, they’ll be provided more value if they fill out the lead magnet. Because of the professional brand, they know the content they’re promised will be something that they can trust and utilize.
Why Vicinage Group was thrilled with their new site
Every site launch goes through several stages– from conception to launch, there are many hours of work put into the design, coding, testing, and finally configuring the site to be view by the public. Laura poured over the site even more than our average client– she loved being involved with the designers and working closely with them to accomplish her vision for the site. When we launched, she knew that the site we had created together was one that she could be proud of, and use to take her business to the next level.
Working with Vicinage Group was a rewarding process that we’ve been thrilled to be a part of. We are now working with Vicinage on content marketing and website maintenance which means security, updates, backups, support, hosting, search engine optimization, and peace of mind.