About the Client
Woodmark Homes has spent more than 20 years building a reputation for thoughtful residential remodeling and design-build work throughout the Seattle area. Through long-standing partnerships, repeat clients, and a commitment to quality craftsmanship, the company has grown into a trusted name within the local remodeling industry.
As the business continued to evolve, the team recognized that their branding and website no longer reflected the level of work they were delivering. They wanted a stronger digital presence that would support future growth, attract a wider range of projects, and better position the company against more modern design-build firms in the region.
The Challenge
While Woodmark Homes had an impressive portfolio and years of experience behind the brand, their previous website did not clearly communicate their expertise, process, or professionalism.
The homepage lacked structure and depth, making it difficult for visitors to quickly understand what made Woodmark different. Service pages were minimal and not optimized around search intent, which limited opportunities for organic visibility across key remodeling services in the Seattle market.
Their portfolio also needed attention. Although they had strong projects to showcase, the content felt disconnected and inconsistent, with limited storytelling and no structured system for future growth.
The About page was another missed opportunity. It did not reflect the company’s history, values, partnerships, or the people behind the brand – all elements that help build trust in the remodeling space.
On top of the website challenges, the overall branding needed refinement. Woodmark was ready for a more timeless, cohesive identity that could extend beyond the website into signage, vehicle wraps, uniforms, and future marketing materials.
The Solution
Fingerprint Marketing approached the project as both a brand refresh and a long-term marketing foundation.
The website was completely redesigned in Divi with a cleaner, more modern layout that better showcased Woodmark’s craftsmanship and experience. Using StoryBrand principles, the team developed a clearer messaging structure and homepage flow designed to guide visitors through the user journey more naturally.
Structured copy outlines were created for each core page to ensure consistency in messaging and alignment across the website. SEO-focused service pages were expanded to better target the specific remodeling services Woodmark offers while improving search visibility throughout the Seattle area.
The portfolio was rebuilt into a more dynamic project showcase system with templated layouts that make future updates significantly easier. Instead of relying on a simple filterable gallery, each project now has a stronger visual presentation and more room for storytelling.
The site was also future-proofed with hidden lead magnet templates, blog and post templates, foundational SEO setup, and an AI FAQ bot to improve the overall user experience.
Outside of the website itself, Fingerprint Marketing also developed supporting brand assets, including vehicle wrap concepts, yard signs, apparel guidance, and broader creative direction to help create a more cohesive brand presence.
Results
- The final result is a much stronger digital presence that better reflects the quality and professionalism behind the Woodmark Homes brand.
- The new website creates a clearer user journey, stronger service positioning, and a more polished presentation of the company’s work. Expanded service pages and improved SEO structure now provide a stronger foundation for long-term visibility and lead generation.
- The updated project showcase system gives the team a scalable way to continue adding and organizing work as the business grows, while the refreshed branding creates consistency across both digital and physical marketing assets.
- Most importantly, the new platform positions Woodmark Homes for the next stage of growth with a website and brand identity that feel established, trustworthy, and built for the future.
Why They Love Their New Website
Woodmark Homes loves that the new website finally feels aligned with the level of work they deliver.
The updated design feels modern and professional without losing the approachable, relationship-driven feel that has always been part of the company. The stronger storytelling, improved project showcase, and more detailed service pages help communicate the depth of their experience in a way the old site never could.
They also appreciate the scalability built into the platform. From the dynamic project templates to the SEO-ready page structure and supporting marketing assets, the website was designed to support the company long-term.
The result is a polished, future-ready brand presence that gives Woodmark Homes confidence as they continue growing throughout the Seattle remodeling market.