Video Marketing … it’s a BIG DEAL!
Video SEO is where it’s at! Did you know that over 50% of consumers nowadays are asking for more videos as a way of learning more about a service or product? The demand for video is climbing exponentially even as we sit here. Video marketing offers consumers the ability to spend time when and where they want to educate themselves. This not only means that you are able to market without lifting a finger, but increases your reach by being able to have resources available when you’re peacefully snoozing each night!
How big is video marketing and why do I need to pay attention to it?
First off, over one third of the world’s population are users on YouTube accessing videos all of the time. Today, over 5 billion videos are watched every single day on YouTube. Say what? YouTube reports that more than 7 out of 10 viewers are looking for education and support with work, studies or hobbies. What does that mean for you? Your videos should be on YouTube and you should be focusing efforts on SEO for your videos.
Still not sure you should focus on marketing with video? Keep reading.
A staggering 64% of people are likely to purchase a product after watching a video about it. Sixty-four! Videos help to promote brand awareness. A video will increase the time a user sits on your page, increase the time they’re exposed to your brand, and create a personal and emotional connection with your service or product. All of these things are priceless in the marketing world.
Ready to take the leap into the world of video optimization?
Congrats! That is one of the smartest decisions you will make for your business! Take time to find a professional videographer to help put together the content and video. (We can help refer you to some experts!) Once you’ve done that, we’re here to help you to get that video out and share it with the world. This part takes time, thought, planning and execution in the right ways. Don’t worry, we’ll hold your hand the whole way to make sure it’s an easy and successful process.
How can Fingerprint Marketing help?
Our team is highly skilled and ready to help you to ensure your videos align perfectly with your marketing plan and SEO strategy. And don’t stress, you don’t have to be a video genius to produce or star in the videos you need to grow and market your brand! We can help to guide and support you in making videos that are chalked full of great content highlighting your products, services and testimonials from your existing clients. It’s all about fun and education, and we’re ready to help you get this video party started!