Every marketing strategist is telling you to be online, to have a voice in social media and get connected to your audience. But the question is actually how to get started and where to begin. The key goal for all brands is to surround their customers with a branded experience so that they have the power to choose how they want to interact with you. Social media marketing is different from traditional marketing platforms in that it allows users to opt-in to hear your message versus having a sales pitch shoved in their face.
So now you’ve bought in to the idea of social media and want to begin building a presence. Facebook and Twitter are the top two social media platforms out there, with millions of users communicating to their online community on a daily basis. The main reasons to following brands for users are that they want to be connected to the brand image, looking for exclusive deals or they are searching for content that suits their interests or needs. However, the audience and content being shared on both networks varies in different aspects.
The Twitter audience tends to be younger than the Facebook audience. Since Generation Y has grown up with technology and the internet, they enjoy constant change and the ability to have content and information downloaded in seconds. This is why the Twitter platform appeals to them. It is often compared to text messaging because of the 140 character message limit. The Twitter timelines update quickly, so you want to make sure to provide real-time news, information or call to action that appeals to your brands target audience.
Facebook is the biggest social media company in the world. This allows a larger reach to other potential customers and allows easy sharing of content from outside sources. Even though the audience is huge for Facebook, the user’s ability to tag friends in photos or check-in to venues creates an intimate atmosphere for them to interact with their network. Facebook is a lot more visual than Twitter. It allows users to see a brand overview, join events, look through photo albums and use the “like” button to make a connection to a post.
So the correct answer of which one to choose is BOTH. My suggestion to those just starting out and feeling overwhelmed with trying to build a presence on Twitter and Facebook simultaneously, look at where your target audience spends most of their time. The goal is to deliver your brand’s message in new and interactive ways to begin a conversation with your audience.
Your audience is out there in the conversation, it’s your turn to share your voice. Call us to hear about our mentorship opportunities.