The internet is ever changing, the technology behind it continually advancing and the way people use it ever evolving. These days, your audience’s’ first impression of your business is almost based exclusively on your web presence. If your website is out-of-date, it can very likely be turning away customers and potential leads. Therefore, it’s worth your bottom line to consider whether your website is in need of a redesign.
Here are three reasons why a web redesign is a worthwhile investment.
1) Leave a Good First Impression
The entire reason for having a website is to let existing and potential customers find you, learn about you, and do business with you. With so many beautiful and functional websites on the internet, people have higher expectations and will immediately abandon a website if those expectations aren’t met. Updating the aesthetics of your website and making it easier for people to navigate and use has a direct impact on the ROI of your website and can have an impact on your bottom line.
2) Optimize For Mobile
57% of all Americans now go online using their cell phones. When asked which device they use most often to access the internet, one third (34%) of cell internet users say that they mostly use their cell phone rather than some other device such as a desktop or laptop computer. That’s an amazing statistic! If your website isn’t optimized for mobile devices you are losing a huge slice of potential customers. Google is also going to penalize sites that aren’t mobile-friendly, responsive design is critical.
3) Optimize For Social
What’s the point of working hard on creating unique content if nobody shares it? That’s a very important question to ask yourselves. With over 73% of online adults using social media, your website needs to be optimized to make it easier for visitors to share your site’s content with their social circles. Can your pictures be easily “pinned” on Pinterest, can people easily link your articles to Facebook, can people tweet snippets of your content on Twitter? The more “shareable” your website is, the better it is at achieving your marketing goals.
If you’re on the fence about doing a redesign perhaps these questions can help you make an informed decisions:
Is the website getting the results we want?
Has the purpose for the website changed?
What are our competitors doing on their sites?
Are we optimized for mobile?
Do we have a content strategy?
What’s our social media strategy?
Once you’ve established your goals and objectives for a redesign, it’s time to determine what areas of your website needs work. You might have to remove unpopular content and save those that are shared and viewed the most. Before you jump on actually doing the redesign, use Google Analytics to see what pages are getting the most visitors and what aren’t the most popular. Ask a web developer to analyze those website metrics and create a list of 301 redirects for content that you want to save. 301 redirects allows search engines to know that pages are moved to another location and allows web browsers to automatically direct people to the content. The redirects are important because they prevents you from potentially losing your rankings on Search Engines if you make any changes.
If you need any guidance with the process of prioritizing goals for a website and determining what areas need to be redesigned, the expert team here at Fingerprint Marketing is willing to help. Schedule a free consultation, not a sales pitch, and we can give you suggestions and recommendations on how to proceed.