Building a Sarasota beauty and health business an effective website.
Overview
In this SEO case study, we will examine how our SEO and website maintenance strategy helped an IV therapy business (SRQ Med Spa) in Sarasota, FL, significantly improve its online visibility and drive more organic traffic to their website. The marketing strategy included creating dedicated service and product pages, optimizing the homepage, launching Facebook and YouTube ads, and improving website speed and internal linking.
The Story
Our client SRQ Med Spa, an IV therapy clinic in Sarasota, FL, offers a range of intravenous therapy services designed to help clients with various health and wellness needs. Despite offering high-quality services, the client’s website was still using an older theme, and their online presence was low, leading to underwhelming website traffic and not enough foot traffic to their location.
The Challenge
Low Online Visibility: The client’s website was not ranking well on search engines, resulting in limited organic traffic.
Ineffective Homepage: The homepage lacked optimized content and design elements that would engage and convert visitors effectively.
Limited Promotion: The client had minimal social media advertising and lacked an off-page SEO strategy.
Website Performance: The website was slow and had poor internal linking, hindering user experience and SEO efforts.
Why They Chose Fingerprint Marketing
We’ve helped several businesses in the Sarasota area modernize their websites, refine their online messaging, and connect with their target markets via search engines and social media. We knew that we could create powerful and effective Google Ads and Facebook campaigns that would position the IV therapy company as a leading company in their niche, showcasing the quality of their services, and easily generate the leads that they were looking for.
We weren’t wrong.
How Fingerprint Marketing Helped
First, we upgraded their older theme:
Their old homepage design would link to their booking service, taking their website visitors away from their website quickly. This resulted in less time spent on the website and a higher bounce rate:
Their new homepage now internally links to their new service pages as well as is designed to funnel visitors into their top services, sending their homepage traffic to pages optimized for their other desired keywords:
We also redesigned and added new service pages:
This turned our 7 service pages into 30+ pages all optimized for different keywords:
We created a number of new videos for the dedicated service and product pages, and ran YouTube ads on the videos optimized for ads:
We also ran Facebook ads on a number of their new dedicated pages that were already ranking on their own:
Fingerprint Marketing met weekly with Katherine of SRQ Med Spa. She appreciated our dedication to regularly reporting and clearly explaining ongoing results — and expertly tweaking our SEO approach as needed to maximize the website redesign effectiveness.
The Results
In the last 4 weeks of SEO we have seen a 25% increase in overall website traffic.
In September 2023 we saw a 250% increase in traffic to the website!
The homepage of their website saw an almost 1000% increase in traffic (134 viewers a month to 1436 viewers a month):
SRQ has seen great overall improvement on keyword rankings:
SRQ is now on the first page of Google, for their main service page and keywords, and is on the second page of Google for many of their other main service pages:
Now It’s Your Turn!
Fingerprint Marketing is ready to partner with you to reach your business goals through results-driven websites, search engine optimization that drives leads, strategic marketing, custom WordPress development, and premium hosting services. It’s like having your entire digital marketing team on demand! Call us today at 425.283.3943 to discover how we can help you leave your mark.