Web design for Avenue55, WA
Avenue 55 is a distinguished property investment and development firm based in Seattle, Washington. With a track record of successful projects and a commitment to sustainable and innovative development, Avenue 55 has earned a reputation as a trusted partner in the real estate industry.
Avenue 55 approached Fingerprint Marketing with a clear objective: to create a website that not only showcased their extensive portfolio of property investments but also highlighted their dedication to sustainable and forward-thinking development practices. They sought a design that would position them as industry leaders and attract potential partners and investors.
The Task Ahead
Avenue 55’s previous website, while informative, did not effectively capture the essence of their innovative and sustainable approach to property investment and development. It lacked a visual identity that reflected their commitment to excellence and did not adequately showcase their diverse portfolio. Their content was thin and required some finessing to position their brand effectively to their potential clients.
To address Avenue 55’s objectives, Fingerprint Marketing devised a comprehensive website redesign strategy. Our approach included:
- Sustainable Aesthetics and Branding: We worked closely with Avenue 55 to develop their online identity mirroring their dedication to sustainability and innovation. This involved the integration of their existing design elements, a focus on strong imagery, a limited color palette, and a typography that conveyed a sense of reliability, growth, and trust.
- Portfolio Showcase and Case Studies: We implemented a structured, filterable portfolio section that allowed Avenue 55 to showcase their extensive range of successful projects. Each case study provided detailed insights into the development process, highlighting Avenue 55’s expertise and commitment to quality.
- User-Centric Navigation and Experience: We prioritized user experience, ensuring intuitive navigation and easy access to essential information for potential partners, investors, and stakeholders interested in Avenue 55’s offerings.
- Copy and Messaging Enhancement: We improved and expanded upon the website’s copy and messaging to ensure that it effectively communicated Avenue 55’s unique value propositions, their dedication to sustainable development, and their track record of successful projects. This refinement helped convey a compelling narrative that resonated with potential partners and investors.
What made Avenue 55 love their new website?
Avenue 55 loved their new website for a multitude of reasons:
- Reinvigorated Digital Identity: The design elements not only reflected their commitment to sustainability but also showcased their projects in an innovative way. The team created a fresh and captivating digital visual presence that resonated better with their audience.
- Comprehensive Portfolio Showcase and Refined Service Offerings: Avenue 55 greatly appreciated the enhanced portfolio showcase. The structured case studies provided a detailed overview of their expertise, track record, and unique approach to property investment and development. This feature was pivotal in highlighting their diverse range of successful projects and services, effectively communicating the depth of their capabilities.
- Engaging User Experience: The user-centric design and navigation encouraged visitors to explore Avenue 55’s portfolio, creating an immersive experience that showcased their offerings.
- Increased Interest: The refined content and user-centric design we hope will contribute to heightened interest from potential partners and investors, ultimately leading to new opportunities and growth for Avenue 55.
The collaboration between Avenue 55 and Fingerprint Marketing resulted in a website that not only met the client’s vision but exceeded their expectations. The new avenue55.com now stands as a powerful showcase for Avenue 55 to showcase their property investment and development services, solidifying their position as industry leaders in Washington.