Spelling + Punctuation • Check for proper spelling and accurate use of punctuation
Forms • Test forms throughout the website with help from client
Mobile Testing • Test website functionality across multiple sized devices
Live URLs • Often, sites are built at a URL (uniform resource locator) that isn’t the website’s final destination. When a site goes live, the URLs are transferred from a staging area to production. All the URLs change at this time, and they need to be tested.
404 pages • Verify and test that 404 (“page not found”) errors do not occur
Favicon • Test Favicon is displaying across multiple browsers
301 Redirects • Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones.
Title Tags/Meta Data • This may sound like old news to some, but this easy-to-fix mistake happens every day. Make sure every page has a title tag, and make sure they are unique. • Also make sure each has a meta description. This is still a common source for search engine spiders to draw from to understand what the page is about and provide visitors with a sneak peak into the page contents from the results.
XML Sitemaps/HTML Sitemap • Make sure your new website has an accurate site map in both XML and HTML format. Both users and search engines care about this important element as it helps them find the pages they are looking for when other methods fail.
Google Analytics installed
Google and Bing Webmaster Tools set up
Social Media Integration
Search Engine Submissions • It used to be that all new sites needed to submit to be crawled and indexed. Today, the search engines are more sophisticated, and will likely find and crawl the new site anyway, but it is helpful to include this in your launch checklist.
SERP Display • Are the search engines displaying your pages correctly in the search engine results pages? Did you write proper meta descriptions, but they aren’t being used? Are the images you placed on your Places page being displayed in the SERP?
Backup System • Install and Activate BackupBuddy for remote backups
Secured Certificate (if Required)
Install Security Monitoring
Hosting Account/Domain Setup, Email routing
3rd party plugins licensed and all logins recorded for maintenance
Testing in all browsers
Test for browser errors (JS errors, etc.)
Plugins are up to date, unneeded plugins have been deleted
Notifications emails setup correctly
Permalinks properly set, user registrations/comments disabled unless needed
3rd party content (videos on YouTube) etc has been moved to proper production accounts.