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It’s an important question to ask yourself in today’s tech savvy world. If your business hasn’t adapted its site for mobile use, then you are leaving money on the table. People want to find you through their smart phones. According to Google, 72% of consumers are looking for mobile-friendly sites. It is time to check the status of your website and here is why:
Google recently announced that they will be assigning a lower Google mobile ranking to any website that hasn’t integrated a mobile-friendly design. With over 80% of all adults now owning smartphones and the use of mobile increasing rapidly, your site needs to be compatible with mobile devices.
Stated by the Global Web Index, 75% of Internet users went online via a mobile device at the end of 2015 and this number will continue to rise as mobile takes over desktop use. Likewise, about 56 % of consumer traffic to the top US websites is now from mobile devices according to SimilarWeb’s State of Mobile Web US 2015 report. So if your site is not mobile-friendly, you are leading your potential traffic to your competitors front door.
If your business is local, you want to be found by the people within close proximity of your location. Google reports that 1/3 of mobile searches have local intent and that can either help or hurt your business whether or not you are doing well on mobile. It is also important to factor in that 18% of a local search on smartphones leads to a sale as compared to non-local searches that account for 7 percent*.
There are several ways to see if your site is mobile-friendly. Here is what we suggest:
This test will look at your page URL and report if the page has a mobile-friendly design. Take the Google Mobile-Friendly Test.
Ask yourself these questions when reviewing your site on a mobile device:
If your website comes up as not mobile-friendly, you may want to consider hiring a web developer to rebuild your core website to be responsive and mobile-friendly. We will run your website through extensive testing, not just for mobile use but for load speed, readability, conversion and keywords.
Check out our portfolio where you will find websites we designed that are mobile-friendly.
Your customers are increasingly going mobile, so make sure you do too.
Find out more here on my Facebook Live video:
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