Before working with SEO Expert, Geoff Purkis, Fingerprint Marketing’s SEO strategy was highly focused on ranking well on Google. While working with Geoff, we realized that there was a huge missed opportunity: leveraging YouTube and videos to get more prospects.

SEO boils down to competition. If you don’t have any competition, you’re going to be ranked number one. If you have a lot of competition, you’re going to have to do better than your competitors. The advantage to YouTube is that it’s owned by Google, so any SEO points collected on YouTube also count towards your website. Then, you just have to consider your competition.

100% of your competition is on Google – and if they’re not on Google, then you don’t need to worry about them.

15 to 20% of small businesses are on YouTube, so just from that alone you can beat 80% of your competition using YouTube.

And then even beyond that, the remaining 15 to 20% of your competition that is on YouTube – are they performing at a high level on YouTube? That’s very likely not the case.

YouTube is the magic bullet for Google. Very much like Instagram is the magic bullet for Facebook. Instagram is owned by Facebook and any points you get from Instagram also correlate to Facebook.

You have to remember that in many cases, we’re not necessarily trying to build a successful YouTube channel, we’re simply using YouTube as a powerful SEO tool. Many factors in YouTube that will help build your YouTube channel don’t actually help boost your SEO. The top YouTubers in the world post once per week and the top 5% of YouTubers post at least twice a week. As a small business owner, you won’t beat those rankings, so find keyword phrases that have significantly lower levels of competition, rather than competing for keyword phrases that might have videos with a few million views.

Watch the full video to learn more tips on leveraging your YouTube SEO to drive traffic to your website.

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