Stop Wasting Your Opportunity To Grab Your Customer’s Attention
Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?
Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.
Yes, it has to look good but it also needs to easily bring your customers to you, work like crazy all the time, and leave your fingerprint on the world!
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
The functionality and usefulness of your website is what will represent your business to the whole world. A great website should both be attractive and interactive. It should show your customers why they should choose you and place their trust in you.
Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.
We also have a proven and tested expertise in technical and higher level back-end stuff like SEO, navigation, e-commerce, responsive design and integration.
Work with Fingerprint Marketing and you’ll have a website that you will be proud to show off – and one that will work for your business and make your life much easier.
How do we do it? Easy!
Royal City Secrets Revealed:
The 6 Parts of the Perfectly Executed Website
We want your website to be beautiful on the outside and on the inside. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. No longer will your website be a cost center, rather it will become the main factor why your customers will come you.
Here’s how we do it (Without Making You Snooze Of Course!)
Guilty! We Admit That We Killed That Ugly Website!
You’re Sexy, You Know It, We Know It and We Love It!
Appearance And Branding
Your website IS the fingerprint of your business. It is one of the easiest ways that your customers will find and learn about you. Hence, it should set you apart from others. It has to speak the language of your people. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
By working with us, we’ll make sure that the moment your customers enter your website, they’ll get hooked forever. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
People visit your website because they have a problem and they want it solved. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.
You have so much to tell, and you need to do it fast! Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.
Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.
The Down & Dirty
Navigation & Load Time
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half Your Loot
Any website not able to adapt to mobile users can be described with one word, “criminal.” More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.
What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)
The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).
Sparkle Up that Website
Content and Engagement
We know that your site has to be visually stunning to command attention. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?
Simple. Offer good stuff. Interesting stuff. Help them enjoy. Stuff with some sparkle. All of these can be packaged in something modern people would like to call “content.” It is crucial that you also have something that sells and not just tells. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.
But let me tell you a little secret, you don’t have to do it all alone. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Don’t believe me? Well, you should. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? I don’t know either It’s like magic. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. Hey, it works.
The Getaway Car
Search Engine Optimization (Also known as telling search engines to show us to customers)
Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You turn left. None. You look to the right. Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You worked hard to find a car that would blend in… a car that wouldn’t stand out among all the other cars near the bank – a car the coppers wouldn’t notice. Still wondering where your white sedan ended? Try asking the other 6.8 million white sedans prowling the streets of US.
Get our point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.
(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)
Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
And if all of that sounds like a foreign language to you, it’s seriously time to contact us!
We’re so good at explaining this that after our talk you’ll feel like an expert yourself!