About Bixel Law
Bixel Law represents clients in DUI and other criminal matters, delivering the best results with as little disruption to their daily lives as possible. Based in Kirkland, Washington, attorney Carrie Bixel handles cases from all over western Washington, from Bellingham to Vancouver.
Carrie wanted to update her brand and website to better reflect her clientele in Seattle’s Eastside and other upscale neighborhoods. She needed a contemporary design with just enough tradition to seem lawyerly and trustworthy, while still appealing to residents in their 20s and 30s.
Starting with a brand refresh, Fingerprint Marketing chose typography and a color palette that are at once modern and traditional. Bixel Law’s branding package included a collection of business stationery, such as business cards, thank you cards, letterhead and envelopes.
Unlike multi-attorney firms in brick-and-mortar offices, Bixel Law is a single-attorney firm that’s entirely virtual. So we gave the website fresh copy that positions Carrie as an authority and assures potential clients their cases will be handled professionally and efficiently. We then packaged the copy with a clean, approachable and fully-responsive design.
In lieu of a newsletter opt-in, emphasis is placed on having potential clients book a free phone consultation with Carrie. We added a section above the footer with large text and a strong call to action. For visitors who wanted to connect with Carrie immediately, we also placed her phone number in prominent places, such as the header, footer and start here page.
Success stories were just the social proof Bixel Law needed to encourage faster decision making by potential clients. We added a weighty testimonial to the homepage and sprinkled additional testimonials throughout the website.
Bixel Law now has a modern brand and virtual space that better represents Carrie’s service offerings and target market. Social proof was sprinkled around the website to encourage faster decision making by potential clients. Combined with authoritative copy and design, these success stories give visitors peace of mind in assured knowing Carrie has the exact advice they need to take the stress out of their situation.