Expert SEO and Web Design for an Aesthetic Medicine Clinic in Bellevue, Washington
The iAM Center for Integrative Aesthetic Medicine is a women-owned and veteran-owned medical aesthetic and wellness clinic that meets the needs of women struggling with perimenopause and menopause by combining wellness and cosmetic services. Their goal? To help their clients look and feel better. In order to attract their clientele and grow their new business, iAM Center needed a website that looked good and felt great to use, as well as SEO expertise that could drive traffic to their new online home. They reached out to Fingerprint Marketing to build something beautiful. We loved their mission, so we were happy to get started!
How We Helped iAM Center Shine Online
iAM Center needed a place where they could showcase their wide range of services and products, as well as educate their clients on how the clinic can help them address the issues they’re experiencing during this new chapter of their lives. After interviewing the owners of iAM Center, our copywriting team got to work telling their story in a way that would resonate with their desired clientele. Working closely with our SEO team, they crafted compelling copy that clearly outlines the process and benefits of each service offered by the clinic, and helps website visitors choose exactly the right products for their needs!
In terms of the website design, our approach emphasized simplicity and aesthetic — we included sleek, minimalist graphics, gold accents on neutral backgrounds, and elegant fonts, creating a website that feels both luxurious and inviting. The site is easily explored by new visitors as the simplified navigation menu allows each page to be accessed with just one click. We built a gallery page that the iAM Center team can use to show off their amazing results as they continue to grow, with a back-end set-up that makes uploading photos a breeze.
For a newer business, lead generation is vital. On the About page, we included a large and eye-catching email capture form that entices visitors to sign up for the clinic’s mailing list and get a 15% discount on their first service. Now, the iAM Center team is successfully building a healthy email list and expanding their book of loyal and satisfied clients!
As the clinic continues to thrive, Fingerprint Marketing keeps the website running smoothly through our ongoing website maintenance services.