Professional photo book & scrapbook maker in Seattle
Everyone has a story worth sharing—and worth preserving. Whatever tale you want to tell, a professional photo book or scrapbook will ensure it is told well for years to come. When Eileen approached us, she was looking to take her scrapbooking site to the next level to capture her ideal client.
Eileen has worked in many different fields since graduating from Santa Clara University with two degrees, from banking to teaching, and even as a tour guide for T-Mobile Park and the Seattle Mariners! (A dream of hers is to see all of the ballparks in the major leagues.) But throughout most of her life, one thing has remained constant: scrapbooking. she loves creating things that tell a story, that can be held and felt, that are cherished for years to come.
Eileen’s site was originally a Creative Memories affiliate page, which allowed her to make sales but never really connect with her target clients– she knew that she had to break out of the box to differentiate herself in the marketing.
What helped Memory Books by Eileen
Moving forward with Eileen, we began digging into what would work best for her business sector– in our process, we found that she needed:
1. A website that immediately communicated what her business is about:
We visit dozens of websites a day, and we’re always surprised by how many websites just do not communicate what the business is about! We might see a stock image of someone on a computer, or a generic line like “Leading the way for 25 years”—but struggle to just get a straightforward one-line description of the business. That had to change.
2. A website that was easy to navigate and search for information:
You must make it easy for potential customers to navigate your site easily (especially if it’s e-commerce). Have clear categories for your different types of offerings, make it easy for visitors to go back, and make sure your contact information is clear and functional. Nothing frustrates a confused buyer more than having to spend 5 minutes just trying to figure out how to ask a simple question.
Ultimately we built a stylish, responsive website, that worked well to connect with Eileen’s customer base.
Working with Memory Books by Eileen was a rewarding process that we’ve been thrilled to be a part of. We are now working with Memory Books by Eileen on website maintenance which means security, updates, backups, support, hosting, search engine optimization, and peace of mind.