Do you ever feel like your head’s spinning when it’s time to sit down and focus on marketing? We have so many options these days for small business marketing that it can be overwhelming to choose which methods to prioritize. Before you can even begin to figure out...
If you caught our last article on small business marketing, you learned why marketing is an investment – not an expense. Good marketing impacts EVERYTHING: if people find you, how others view your business, and whether customers...
To hire a marketing expert in house or to outsource to an agency... THAT is the question. And the answer isn’t always black and white. There are advantages to having an in-house marketing team – for sure. You hold the reins. You make the calls. But you also have to...
When was the last time you redesigned your website? Did you know that the lifespan of a typical website is only 1.5 to 2.5 years? If your website… Is past its prime, Needs a facelift, Doesn’t run smoothly, Wasn’t set up with user experience in mind, Isn’t...
GDPR compliance for US companies who conduct business in Europe is a big deal considering how fines can be around $20 million dollars. That is why it is so important to understand the GDPR requirements for US companies. Luckily, we put together a GDPR compliance checklist for US companies to help.
If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days, testimonials are a form of business currency, and...
The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...
Have you seen the quirky, funny, bathroom humor tinged ads for the Dollar Shave Club? If not, you've missed out on some astounding marketing and branding efforts. You could say that they've been lucky, but it's much more than that – their branding is unconventional,...
The hit Netflix series Orange is the New Black took the world by storm last year. This comedy-drama series is based off of Piper Kerman’s memoir on her experiences while imprisoned for a year, for a crime she committed ten years prior. This past weekend, thousands of...