Google Analytics as you know it will cease to exist. But wait, there’s more! Google Analytics 4 will take center stage as the default and be the only option for tracking your web traffic. So what does this transition mean for marketers, and how will the new service...
You can benefit from ChatGPT because it brainstorms, researches, and writes content, saving you hours. Its predecessor, GPT-3, was trained on 570 gigabytes of text and had 175 parameters. You can just imagine how much more extensive ChatGPT’s training is and what that...
It’s no surprise that social media is becoming a powerful marketing tool for small businesses. After all, more than 4.5 billion people are active on social media platforms. From keeping in touch with friends and family to strengthening professional relationships and...
Whether you’re first setting up your website or completely redesigning it, you want to ensure that you accurately assess how well it’s serving you. The only way to do that is to track website key performance indicators (KPIs) that will help you understand how well...
What is Website Maintenance? Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic...
Google Maps and Google Search are both essential pieces of the local marketing and the local SEO puzzle. And now, thanks to the wonderful folks at Google, who have focused on giving small businesses a boost, you no longer have to manage multiple profiles to reach...
Did you know 99.99% of businesses in the U.S. are small businesses? How cool is that? And nearly 70% of marketers are actively investing in content marketing. We’re going to make a big, bold claim to start this shindig: marketing has the power to make or break your...
Now for the critical question — if you aren’t currently meeting Google’s recommendations for the three Core Web Vitals metrics, how can you optimize your WordPress site to improve your Core Web Vitals scores? The strategies are different for each metric. Most...
You can test and measure the Core Web Vitals with all of Google’s tools for web developers, from PageSpeed Insights to the Chrome DevTools, the CrUX Report, and much more. As you can see in the image below, Google’s tools measure all the three metrics — except for...