Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to...
To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the...
The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How...
You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred...
Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that only 3% of...
Digital marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on one...
GDPR compliance for US companies who conduct business in Europe is a big deal considering how fines can be around $20 million dollars. That is why it is so important to understand the GDPR requirements for US companies. Luckily, we put together a GDPR compliance checklist for US companies to help.
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days, testimonials are a form of business currency, and...
