Social media channels are a great place to generate word-of-mouth promotion from your customers. Peer influence and social media has changed the way we discover and shop for holiday gifts. Crowdtap found that 67% of shoppers purchased a gift they found on social media...
Social Media has been around for over 10 years, and if your business or restaurant is not on it - then you are 10 years behind! In this latest Marketing Minute video, filmed all the way in Alaska, Pia Larson talks about the...
It's proven - if you want more engagement from your followers you need to post quality content regularly. Unfortunately, digital marketers have so many things that eat up their time: managing multiple social profiles, researching and writing new content, staying ahead...
For this week's Marketing Minute Video, Pia discusses five tips to optimize the effectiveness of your LinkedIn advertising campaign. Shorten your links and track conversions. You can use Google url shortener goo.gl. Use pictures in your ad. Photos on ads will convert...
Facebook and Twitter and Pinterest… Oh my! With so many social media sites and so little time, you’re probably wondering what sites are the most crucial for your business. While they all have their pros and cons, today we...
Still debating if you should get a Pinterest page? Don’t waste any more time; here’s why you should make an account TODAY…. 1. It is skyrocketing in popularity. 2012 was an amazing year for Pinterest. It now has about 12 million...
Our days are spent in the virtual world. In fact, on average we spend about 29 hours a month online. Can you guess what site has the most visits? Google! If your business has a website, one of your goals should be boosting your search engine optimization. The better...
It’s a given our businesses need to be in the social media space. But the real question is, what are we doing once we get on there? We see so many businesses and personal accounts posting pictures, tweets and status updates that...