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14 Lessons I’ve Learned in 14 Years of Business

14 Lessons I’ve Learned in 14 Years of Business

Today is a special day. Exactly fourteen years ago, Fingerprint Marketing was launched! That means we are 83 dog years old today! 14 years ago, the number-one hit song in the U.S. was Irreplaceable by Beyoncé, which I feel is...

Should I Build My Website on Squarespace?

Should I Build My Website on Squarespace?

Around here, we believe in speaking our minds. We also like telling the whole truth and nothing but the truth. So believe us when we say it’s not in your best interest to build your business website on Squarespace. It only powers 1.4% of all websites on the internet....

Custom Themes vs. Premium Themes in WordPress

Custom Themes vs. Premium Themes in WordPress

WordPress powers a whopping 39% of all websites online and over 63% of websites with content management systems, as of November 2020. If you don’t think that sounds like much, just look at the competition (or lack thereof). Platform, Market Share WordPress, 39%...

How to Get More People to Read Your Marketing Email

How to Get More People to Read Your Marketing Email

We LOVE email marketing. It’s the best for so many flippin’ reasons. One of our favorites is the ROI, which happens to be 4,400%. Yeah, you read that right. For your email to live up to its magnificent potential, though, we have some tips for you to follow. ...

Is Email Marketing More Effective Than Social Media Marketing?

Is Email Marketing More Effective Than Social Media Marketing?

Did you know there are 3x as many email accounts as there are Twitter and Facebook accounts COMBINED? No, we’re not kidding. We’ll just tell you right off the bat – email marketing smashes social media marketing by a landslide. Now, we know that’s a big claim to make...

Why SEO is Better for Lead Generation Than Social Media

Why SEO is Better for Lead Generation Than Social Media

Social media or search engine optimization? That’s the question of the hour, folks. According to HubSpot, lead generation is the #1 priority for marketers. But should your business put more time, energy, and resources into social...

7 SEO Tips to Get Your Small Business Found Online in 2021

7 SEO Tips to Get Your Small Business Found Online in 2021

According to HubSpot, web traffic is one of the most common ways for businesses to measure how successful their content marketing strategies are. Generating new leads is a top priority for marketers. And nearly half of all companies say acquiring more customers is...

The Top 12 Website Design Trends of 2021

The Top 12 Website Design Trends of 2021

We all need to be on our A-game to keep our websites on par with the latest design features, digital technology, and usability standards. Because if we’re not, we’ll lose people. HubSpot found that 90% of people leave a website...

How Much Does Small Business Marketing Cost?

How Much Does Small Business Marketing Cost?

Do you ever feel like your head’s spinning when it’s time to sit down and focus on marketing? We have so many options these days for small business marketing that it can be overwhelming to choose which methods to prioritize. Before you can even begin to figure out...