Research shows 86% of people go online for shopping inspiration while 60% say they discovered their favorite brand via a digital channel. Your business website is the foundation for your entire online presence. Why is Your Business Website So Important? A brand’s...
Social media marketing (SMM) has become a very powerful strategy for driving traffic and, by extension, revenue. Today’s social media platforms have evolved to offer not only fertile ground for building awareness but also very...
In marketing, intangibility most often is used to describe services with no tangible product that the customer can purchase. The inability to touch or see this product leaves the customer unable to assess the value using any...
Digital marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on one...
Today is a special day. Exactly fourteen years ago, Fingerprint Marketing was launched! That means we are 83 dog years old today! 14 years ago, the number-one hit song in the U.S. was Irreplaceable by Beyoncé, which I feel is perfect as our clients are irreplaceable....
Around here, we believe in speaking our minds. We also like telling the whole truth and nothing but the truth. So believe us when we say it’s not in your best interest to build your business website on Squarespace. It only powers 1.4% of all websites on the internet....
WordPress powers a whopping 39% of all websites online and over 63% of websites with content management systems, as of November 2020. If you don’t think that sounds like much, just look at the competition (or lack thereof). Platform, Market Share WordPress, 39%...
We LOVE email marketing. It’s the best for so many flippin’ reasons. One of our favorites is the ROI, which happens to be 4,400%. Yeah, you read that right. For your email to live up to its magnificent potential, though, we have some tips for you to follow. ...
Did you know there are 3x as many email accounts as there are Twitter and Facebook accounts COMBINED? No, we’re not kidding. We’ll just tell you right off the bat – email marketing smashes social media marketing by a landslide. Now, we know that’s a big claim to make...