Google Analytics as you know it will cease to exist. But wait, there’s more! Google Analytics 4 will take center stage as the default and be the only option for tracking your web traffic. So what does this transition mean for marketers, and how will the new service...
You can benefit from ChatGPT because it brainstorms, researches, and writes content, saving you hours. Its predecessor, GPT-3, was trained on 570 gigabytes of text and had 175 parameters. You can just imagine how much more extensive ChatGPT’s training is and what that...
Whether you’re first setting up your website or completely redesigning it, you want to ensure that you accurately assess how well it’s serving you. The only way to do that is to track website key performance indicators (KPIs) that will help you understand how well...
Did you know 99.99% of businesses in the U.S. are small businesses? How cool is that? And nearly 70% of marketers are actively investing in content marketing. We’re going to make a big, bold claim to start this shindig: marketing has the power to make or break your...
I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to...
Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona....
Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's...
Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was...
Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a...
