The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect....
You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in...
Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that...
Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That’s right, stories are the most engaging content. And that might not be all they’re good for – video case stories drive traffic,...
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and...