If you’re reading this post, chances are, you have a business or you’re in the midst of creating one. And what like many business owners, you may have overlooked one very important aspect of building your brand: typography. When it comes to typography, brand...
Think about how you go about tackling your inbox every day. It’s likely you don’t open every newsletter or promotion you receive. Instead, you click on the ones that instantly grab your attention. And just like you, your readers are being choosey about which emails...
Are your website visitors doing exactly what you’d like them to? What about your blog readers and newsletter subscribers – how often are they taking the next step? Generating conversions is key to staying in business. But when existing or potential customers aren’t...
I don't move much...I like to stay in one home for a while, put down roots, live my life. First 17 years were in my first home in the Virgin Islands, 4 years in the dorms at San Francisco State (go Gators), small stint on Ocean Beach in San Francisco (ohhh how I miss...
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days, testimonials are a form of business currency, and...
When my husband, Greg, and I started our family, he was so sure we would have a boy first. All the way up to the moment he was handed Isabelle’s tiny delicate form after her birth. He looked at me and said, “It’s a girl?” He...
The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...
Let’s say you meet a guy on a dating website and totally hit it off. Eventually you decide it’s time to meet up in person, but you’ve never seen a picture of him before (I know. Weird, right? Play along with this scenario for a minute). When you arrive at the coffee...